Most home improvement businesses have a Houzz profile sitting somewhere online. Very few have ever advertised on it. We are now offering a service to manage Houzz advertising properly, so it becomes a genuine source of booked work rather than a page nobody looks at.
Houzz Is Not Just a Directory
Houzz is where high-intent homeowners go while actively planning a renovation, not while idly browsing. They are looking at real project photos, comparing local companies, and getting close to a decision before they ever make contact. That makes it a very different kind of platform to most, one full of people who are already close to hiring, not people who need convincing a project is worth doing.
The catch is that simply having a free profile does not get you seen. Houzz shows sponsored, advertised businesses ahead of organic listings in the areas homeowners are actually searching. Without advertising, most profiles sit buried behind the businesses that are paying to be found.
How Houzz Advertising Actually Works
Houzz runs a paid local advertising programme built around the areas, budgets, and project types you choose to target.
- You select the locations you want to serve
- You set the budget range and project types you want to be matched with, so you are only shown to homeowners looking for that kind of work.
- Advertised businesses get elevated placement in the Find Pros directory and in the photo stream homeowners scroll through for inspiration, ahead of non-advertised profiles.
- Your best project photos get pushed in front of homeowners in your chosen areas during their research phase, with every photo linking straight back to your profile.
- Enquiries come in through the platform once a homeowner is ready to make contact, giving you a warmer lead than most other channels.
In short, it is targeted advertising layered on top of your profile, not just a listing and a hope that someone finds it.
What We Actually Do
We manage the advertising end-to-end. That means setting up and refining the location and budget targeting, keeping project photos current, writing descriptions that reflect the work being done now and making sure your profile is optimised for SEO and AEO. On top of that, we monitor lead quality and make adjustments as results come in, the same way we manage a Google or Meta account.
It sits alongside paid media rather than replacing it. Google and Meta bring people in with intent. Houzz advertising puts you in front of homeowners with intent on Houzz - in the deep research and comparison stage, often before they have decided who to contact.
Why We're Offering This Now
We keep seeing the same pattern across home improvement clients. Strong paid campaigns, a decent website, and a Houzz profile that has never been looked at, let alone advertised. It is one of the more underused channels in this sector right now, which makes it one of the more cost-effective places to pick up extra bookings.
Who This Is For
This is for home improvement businesses that already have a Houzz profile and want it working harder, or that don’t have a Houzz profile but know they should be advertising there and haven't got round to setting it up properly.
Want to find out what Houzz advertising could be doing for your business? We can provide you with the data to help you make an informed decision. [Get in touch here.]
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