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Insights and Updates

Straight from us to you. No nonsense, real-life strategies and insights we're using for clients right now.
Paid Media
August 7, 2026
ChatGPT Ads Are Changing How Daily Budgets Work. Here Is What It Means for Your Spend

ChatGPT Ads are changing how daily budgets work, moving from a hard daily cap to an average across a seven-day period. Here is what it means for your spend and why it is not the change it might first appear to be.

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August 11, 2026
SEO or Paid Ads: The Right Answer Depends on Where Your Business Is Right Now

Every comparison of SEO and paid ads ends with "it depends", which helps nobody. Here is the actual answer, based on the one thing that matters: where your business is right now.

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Why Your Quote Conversion Rate Is a Lead Quality Problem, Not a Sales Problem

If you are losing too many quotes, the instinct is to fix your sales technique or sharpen your pricing. But most conversion problems are decided before you ever arrive at the house. Here is the upstream truth about quote conversion.

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Meta Ads
August 3, 2026
Why Facebook and Instagram Ads Work Differently for Home Improvement Businesses (And How to Use That Advantage)

Most industries fight for attention on Facebook and Instagram. Home improvement businesses have an unfair advantage there, if they use it. Here is what makes the sector different on Meta, and what a winning ad actually looks like.

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SEO
July 31, 2026
Local SEO for Home Improvement Businesses: What Actually Moves the Needle in 2026

You have read about SEO before. This is not another beginner's guide. Here is what genuinely moves local rankings for home improvement businesses in 2026, and the outdated advice you can safely ignore.

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The Google Review Strategy Home Improvement Businesses Get Wrong (And What to Do Instead)

Most home improvement businesses know reviews matter, but collect them in a way that guarantees inconsistency. Here are the top three mistakes we see constantly, and the simple system that fixes them for good.

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