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Insights and Updates

Straight from us to you. No nonsense, real-life strategies and insights we're using for clients right now.
New Service
September 11, 2026
Your Houzz Profile Could Be Booking Jobs. Now We Manage Your Advertising Too

Some home improvement businesses have a Houzz profile but have never advertised on it. We now manage Houzz advertising for clients, targeting homeowners in the areas they actually want to work in and turning profile views into booked jobs.

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Paid Media
August 7, 2026
ChatGPT Ads Are Changing How Daily Budgets Work. Here Is What It Means for Your Spend

ChatGPT Ads are changing how daily budgets work, moving from a hard daily cap to an average across a seven-day period. Here is what it means for your spend and why it is not the change it might first appear to be.

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Paid Media
September 8, 2026
Ad Account Access: The Red Flag Most Home Improvement Businesses Miss

If your agency will not give you access to your own ad account, that is a red flag you should not ignore. Here is why ownership matters, what agencies are usually hiding when they refuse, and how to get access back.

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Case Studies
September 1, 2026
How £5,914 of Meta Ads Became £105,595 in Shutter Sales

One of our local shutter clients recently spent £5,914 on Meta Ads over six months and banked £105,595 in sales we can trace directly back to our campaigns. This is how we did it, and what it means for any home improvement business wondering whether Facebook leads actually buy.

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Client Retention
August 28, 2026
Why Our Client Turnover Is So Low

Client turnover in this industry is usually high because agencies overpromise, under-communicate, and lock people into contracts they can't get out of. Here's what we do instead, and why it keeps clients with us.

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Lead Generation
August 25, 2026
Why a Low Cost Per Lead Target Could Be Costing You Bookings

A lower cost per lead target on Google doesn't automatically mean better performance. Here's why the tightest CPL on paper is often the campaign generating the fewest booked jobs, and what to set your target at instead.

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