Over the last 12 months, we’ve spent £12,071 on Meta ads for one of our bespoke kitchen clients. That spend generated £302,000 in booked jobs. That is a return of roughly 25 times what went in! Curious to learn about the work that into achieving this?
What We Managed Across the Year
This was not a single campaign running on autopilot. Over the 12-month period, the work covered the full journey from ad to booked job:
- Meta ads strategy, campaign management, and audience targeting
- Bespoke landing pages built specifically for the offer
- Creative, including a dedicated video shoot to strengthen the campaigns
- CRM and lead automation, so no enquiry went unanswered
- Lead nurturing sequences to keep prospects warm until they were ready to book
- Ongoing reporting throughout the year, so performance was never a guessing game
Each part of the process supports the others. Strong targeting only works if the landing page converts. A converting landing page only pays off if the lead is followed up fast.
This impressive end result is the result of properly managing every stage of the buyer's journey.
What Drove the Result This Year
A handful of decisions made the biggest difference to performance over the 12 months:
- Targeting was continually refined based on conversion data from the campaigns themselves, keeping budget focused on the homeowners most likely to book
- Creative was updated throughout the year, including new video content to build trust for a high-ticket, considered purchase
- Landing pages were built and tested specifically for this offer, rather than sending traffic to a generic site
- Every lead was captured and followed up automatically through CRM and lead nurturing, so interest generated by the ads was not lost to slow response times
- Reporting stayed consistent and honest month to month, so decisions were always based on what was actually happening in the account, not assumptions
The Numbers
For the 12 months:
- £12,071.25 spent on Meta ads
- £302,000 in booked jobs generated
- A return on ad spend of approximately 25x
For a bespoke kitchen business, where a single job can be worth tens of thousands of pounds, that is not a vanity metric. That is real, bankable revenue traced directly back to the campaigns run over the year.
Want to see how we could work together to bring in this kind of revenue for your business? [Book a no-obligation discovery call]
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