Running Meta Ads and not happy with your current results? Or have you never run Meta Ads before and are wondering what results you can actually get from them?
Meta ads can have a rep for generating poor-quality leads. But in our experience, when you’re doing things right, leads from Meta Ads can be a significant driver of predictable and scalable business revenue and growth.
Want to see an example? Let’s take a look at a recent H1 report for one of our shutter clients.
Over six months, our Meta Ad campaigns delivered:
- 223 leads at an average cost of £26.52 each
- 51 of those leads became paying customers
- 55 orders in total, because four customers came back and bought again
- £105,595 in revenue traced directly back to the ads
- Roughly 38% of the company's entire sales revenue for the period came directly from our Meta Ads campaigns!
Total ad spend for those six months: £5,914.
That is a 17.8x return on ad spend.
Put plainly, for every £1 this business put into Meta, £17.85 came back in sales. It's a no-brainer, right?
And this is a fairly small, local shutter company spending under £1,000 a month. No massive budget.
What actually made the campaigns work
The right creative - our carefully crafted ads led with what homeowners in this market genuinely care about, presented simply, with a clear next step to get a quote.
The right audience - tightly targeted local postcodes rather than a broad regional blast. When you install shutters, a lead 50 miles outside your catchment area is worthless. Every pound of this budget was spent putting the offer in front of people the business could actually serve.
A sales process that follows up properly - This is the part most businesses miss. Leads were contacted quickly, appointments were booked, quotes were chased, and outcomes were recorded. A one-in-four lead-to-customer rate does not happen because of clever ads alone. It happens because the client treats every lead like the £2,000 opportunity it is.
Why matching sales to leads matters
Lead generation only pays when someone actually checks. If you are spending money on ads and you cannot say how many of last quarter's leads turned into invoices, you are not really measuring your marketing. You are guessing.
When you have certainty that your marketing is working, you can make strategic decisions to scale.
And that’s exactly what this client is doing next.
Want results like these for your business?
We specialise in paid media and lead generation for home improvement businesses across the UK, and we measure our work the same way you measure yours: in booked jobs and banked revenue.
If you want leads that turn into invoices and reporting that proves it, we would love to talk. [Get in touch here.]
.png)
