One of our shutter and blinds clients in Yorkshire generated 100 leads in a single month. It is the best month the campaign has delivered since it began.
The Numbers Behind the Month
100 leads, up 20% from the month before. Cost per lead fell to £17.34, an 18% improvement. Click through rate rose 9%, and the conversion rate on the account climbed to 8.2%. Every core metric moved in the right direction at once, which is the part that matters. This was not one good week carrying an average month. It was a consistent, sustained lift across the full period.
What Actually Worked
The single best performing ad brought in 54 leads on its own, more than half the month's total. It featured the founder, talking directly to homeowners about upgrading their home for summer. No discount. No countdown offer. Just a real person, a real product, and a clear next step.
That is not an accident. Homeowners considering a purchase this size want to see who they would be dealing with. A face they recognise and trust does more work than a price cut ever will.
What This Means for Other Home Improvement Businesses
A record month like this does not happen from one lucky ad. It happens from consistent testing, a campaign structure built to catch leads at different stages of interest, and creative that keeps working long after it was made. It also does not happen by accident. It happens because the strategy and the numbers are reviewed properly, every single month.
If your ad spend is not producing results like this, the problem is rarely the platform. It is usually the structure and the creative sitting underneath it.
Want to see what a campaign like this could look like for your business? [Get in touch here.]
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