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Insights and Updates

Straight from us to you. No nonsense, real-life strategies and insights we're using for clients right now.
SEO
July 31, 2026
Local SEO for Home Improvement Businesses: What Actually Moves the Needle in 2026

You have read about SEO before. This is not another beginner's guide. Here is what genuinely moves local rankings for home improvement businesses in 2026, and the outdated advice you can safely ignore.

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The Google Review Strategy Home Improvement Businesses Get Wrong (And What to Do Instead)

Most home improvement businesses know reviews matter, but collect them in a way that guarantees inconsistency. Here are the top three mistakes we see constantly, and the simple system that fixes them for good.

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Lead Generation
July 27, 2026
The Best Lead Sources for Home Improvement Businesses in 2026

Not all lead sources are created equal. Here is where home improvement businesses should be investing in 2026, from the two channels that consistently deliver to the smaller platforms worth testing once the fundamentals are working.

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Paid Media
July 23, 2026
ChatGPT Ads Are Now Live in the UK. Should Home Improvement Businesses Be Paying Attention?

ChatGPT ads went live in the UK in June 2026, and home improvement businesses are almost nowhere to be seen on the platform. Here is what the ads look like, what the early numbers say, and how to decide whether a test makes sense for your business.

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Awards
July 22, 2026
Leads To Bookings Named Finalist for Business Woman of the Year 2026

Laura Faragher and Leads To Bookings have been named a finalist in the Business Woman of the Year category at the SME National Business Awards 2026. Here is what it means to us and what comes next.

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Closo
July 27, 2026
78% of Customers Buy From the First Business to Respond

78% of customers buy from the first business that responds to their enquiry. Not the best one. The first one. Here is why most home improvement businesses are never first, and how Closo makes sure our clients are, 24 hours a day.

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